AdLunam

Haptik
4 min readDec 22, 2021

A launchpad platform with an industry’s-first Engage-to-Earn model

Brief Overview

AdLunam is an IDO launchpad that seeks to shift the early-stage-funding landscape into an environment where both investors and project developers have access to equal opportunity. It utilises an industry’s-first Engage-to-Earn model through Proof-of-Attention.

Issues in launchpad industry

The early-stage investment rounds — the seed and private rounds — have high barriers-to-entry for the average investor and are often dominated by angel investors or VC’s. As a result, ordinary investors often have no choice but to invest in the late-stage public rounds and have less potential return on investment, unless they have connections.

Furthermore, on the project developers’ side, not only is access to investors’ capital challenging without connections, but a loyal community truly interested in the project’s fundamentals is hard to come by. Thus, it is evident that without a good network, investors and developers are at a steep disadvantage.

AdLunam’s Solution

AdLunam’s Engage-to-Earn Proof-of-Attention model seamlessly resolves this networking issue. Projects on the platform are able to handpick investors based on their Dynamic NFT Investor Profile, which is a combination of their Engagement Score and Wallet Scorecard.

  • Engagement Scores are built up through activities similar to those done on forums — posting, commenting, participating in polls, etc.
  • The Wallet Scorecard is directly connected to the investors’ wallet and the factors which contribute to the score include wallet age, activity frequency, how long tokens and airdrops are held for

This gamified approach establishes more equality, as projects are now able to handpick investors based on their engagement.

The Ecosystem

The AdLunam ecosystem is split up into 3 main stages

Stage 1: SeedPad

  • This is the Stage where early-stage projects meet connect seed investor pools

Stage 2: Space Station

  • The Space Station is where all the engagement occurs, and investors are able to increase their Engagement Scores.
  • It is important to note that these are general forums, not project specific

Stage 3: Launchpad

  • The final stage is where investors can be invited to project-specific forums
  • It is at the Launchpad stage where allocations, airdrops, influencer/programmes are discussed

Tokenomics

Snapshot

  • Ticker: $LUNAM
  • Type: ERC-20
  • Total Supply: 1,000,000,000
  • IDO Date: 12/1/2022
  • Initial Circulating Supply: 19,611,111
  • Initial Market Cap: $357,000
  • Fully Diluted Market Cap: $22,000,000 at $0.022 (Public IDO price)

Utility

  • $LUNAM holders will be able to participate in IDOs
  • $LUNAM will be the primary trading base in the $LUNAM — MATIC LP trading pair
  • Rewarded with additional benefits across the AdLunam ecosystem

Distribution

Release Schedule

Roadmap

Team & Advisors

“The AdLunam team consists of veteran blockchain entrepreneurs who have worked closely with 200+ startups in founder, managerial and advisory capacities.”

Partners & Investors

Image from Coincu

Final Word

AdLunam’s Engage-to-Earn model not only lowers the barriers to entry for investors but the community behind early-stage projects are more engaged and invested. Enabling the ability to transact social capital for financial capital is an industry-first, and has the potential to spearhead the launchpad industry, because in the traditional model, investors’ attention is given away for free.

--

--